A website is an integral part of a small business and is a powerful tool allowing a business owner to generate leads, gain more sales, promote his or her business brand, and connect with the customers.
While a variety of features can be incorporated into a website to make it attractive and informative, there are a few must-have features that will add the maximum value to your site and will enable you to meet your business goals.
Five must-have features of a small business website.
1. Mobile responsiveness.
More and more consumers are relying on various online devices to search for products and services. To keep and engage a potential customer on your website, the website has to have a functionality to adapt its layout to various screen widths and scale images to provide a better user experience.
2. SEO (Search Engine Optimization).
SEO is a process of increasing search ranking of a website and growing natural, or “organic”, traffic. The higher the search ranking, the more potential customers will see your website at the top of their online search.
More than 60% of consumers start their research on search engines before heading to a specific website. Customers looking to hire a contractor named Google Search the third preferred method of looking for a contractor.
There are a number of ways you can take advantage of the power of SEO such as having your website run on a SEO-friendly framework, adding a plugin to boost your site’s SEO, and creating quality content relevant to your potential customers and positioning you as an expert in your field.
3. Social sharing.
There are several social media platforms out there. You should evaluate which ones are the best fit for your type of small business and incorporate them into your website. The right social media is a powerful marketing tool that can promote your services and products, and generate leads by a digital “word-of-mouth”.
4. Reliable hosting and security.
A dead or hacked website is of no value to any business owner. To protect your website from technical issues and hacking, the website should run on a strong framework with security features built-in the code. It is critical to add a third-party security service or a plugin to reduce security threats and spam on your small business website. Having good hosting will ensure minimal downtime and faster loading time. Both can affect your search ranking and user experience.
5. A Call-To-Action (CTA) button.
A CTA button is a powerful customer engagement tool on your website. It can direct visitors, get them to take the desired action, and ultimately, generate more sales leads. Ideally, a CTA button should be placed on several pages of your website. To be effective, a CTA button should have action-oriented text and compelling design. For example, red CTA buttons have shown to be more effective in increasing conversion rate (a rate of turning visitors on your site to customers or subscribers) than green ones by 21%.
These five must-have features of a small business website will serve as a great foundation for your site. Of course, there is a lot more that can be done to turn your website into a hard-working and effective marketing tool. If you would like help with incorporating these features on your website, please reach out to me and I will be happy to assist.
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